How to master your clipping de prensa strategy easily
You really shouldn't underestimate the power of a solid clipping de prensa if you want to know how the world sees your brand. It's one of those things that sounds a bit old-school—maybe it reminds you of someone sitting in a dusty office with a pair of scissors and a stack of newspapers—but the reality is totally different today. In the digital age, keeping track of your media mentions is more like having a high-tech radar system for your reputation. ...